I decided that it was about time I wrote something regarding board game “Web Reviews” and the reviewers behind them. From my own personal experiences with the hobby, these are an essential reference when it comes to deciding whether or not a game is for me. Without these video expositions, judging new publications from an article or a few screenshots would be near impossible. Not impossible mind you, just very nearly so. It’s hard to believe, that coming by such reviews, is indeed a very modern phenomenon which could have only ever happened thanks to established video streaming platforms like Youtube. Yet before we step into the thick of things, let’s take a step back, to a time before the Internet, web browsers, video streaming and dial up connections.
I don’t know about you, but back when I was a boy, coming by new board games to play was difficult. Back then advertising was mostly magazine or TV based; it would be years before the internet even got into our homes. In the early 80’s computers were starting to make headway as something you could have at home and computer gaming was in its infancy. Locally, access to television was mostly via aerials installed strategically on our roofs and what we got were several Italian stations as well as the one local national TV channel. Satellite television was a luxury few brought into their homes.
I’m saying all this to better frame the sources of information available to me at the time. It also sets the stage for the meagre offering of board games which was available locally. You could, of course, get your hands on the various classics like Chess, Draughts, Backgammon, Ludo, Parcheesi, Snakes & Ladders, Risk and of course Monopoly, but anything more exotic was difficult to come by. I do recall visiting toy shops in Valletta and Sliema but the general spread of games you found there, other than those already mentioned, involved car and plane model sets, dolls, toy soldiers and a slew of other dexterity games like skittles.
At times, hidden in a magazine or interspersed within the pages of a comic book, I would spot an advertisement for something like Talisman or Hero Quest. Likewise, Italian channels would regularly air adverts for some of the more iconic games that came out in the eighties. Forget all about web game reviews and reviewers, those were decades away.
Occasionally I would get lucky when some friend would manage to get his or her hands on some unusual board game and I would be offered the opportunity to try out something I could otherwise not get my hands on. The Internet obviously changed all that!
I have always considered myself to be an avid gamer but obviously, you get to play what you manage to get your hands on. In the late 80’s and more so in the early 90’s, it was computer games. Back then D&D adaptations or Advanced D&D adaptations for PC were particularly easy to come by. They had clunky graphics by today’s standards, but they did a decent job of transposing the rules of the pen-and-paper classic into something you could play on your own, with the computer as your impartial DM. In fact, the feeling I get is that those early games were all about adventure and fantasy, crafted by whizz kids who had grown up playing D&D or choose-your-own-story books.
However, if we really must identify the advent of board gaming reviews, we need to wait till that moment when dial-up modems gave way to faster ADSL connectivity and to the birth of the platform that, to this day, still dominates the video blog and product reviews arena. YouTube was what really set the ball rolling. Board game enthusiasts the world over could finally come together and see what the new board games were about, assess component quality, go over the rules and watch as someone, somewhere, played the game for them in front of a camera.
Obviously, there were several websites doing board game reviews before YouTube, but the immediacy of the video review can be considered as a strong contributing factor to the growing popularity of board games and the subsequent market growth. As of today, you can find several established board game reviewers hailing from various countries, each one of them reviewing hundreds of games per year. The competition in this arena has also grown exponentially over the years with reviewers refining their presentations and delivery, using the latest tools and streaming technologies. It’s no longer a matter of just rigging up a camera to your laptop and recording your opinions. The better reviews now have exact video editing, great studio lighting, as well as well-designed backdrops and studio props. Obviously, all this tech needs to be paid for and most of the better reviewers get sponsored for the materials they air on their YouTube channels.
These sponsorships are what keep these guys producing more material, together with their subscriber base, which in turn is what attracts the sponsors in the first place. So, what does this say about the authenticity or reliability of these reviewers, should you trust what they tell you about a given game? How can you be sure that what they tell you comes from a good place rather than being just paid advertising by the sponsor?
These are not easy questions to answer. I am sure that if you, like me, have watched hundreds of board game reviews, you will have noticed that reviewers often have Kallax-type shelves behind them highlighting hundreds of game titles. I for one tend to scan these boxes, especially if they happen to be standing behind a reviewer I trust or value over others. I do so because, in my mind, I want to see what else this reviewer likes to play when he gets the opportunity. I am sure that, while not in every instance, these reviewers do place some of those titles strategically on the shelves behind their backs as they present their next game review. To an extent, this is viewer manipulation and akin to classic product placement. Nothing wrong with this, I am watching these reviewers because I intend to buy at some point. Still, you need to bear this in mind when you tune in to watch a game review.
So, given that advertising is an important contributor to the ongoing success and commercial viability of game review channels, how can you at least guarantee that you will get access to a wide spread of titles, rather than those jockeying for your attention and strategically placed in front of you by the big players of the board gaming industry? This is because it makes sense that a board game review channel will tend to promote and highlight sponsored games over those which do not benefit from this extra push.
As I see it, this is where you must use your better judgement to discern the quality reviewers from those who are simply more concerned with attracting sponsors. Mind you, the better reviewers are aware of all this, and they do their best to ensure that their reviews are balanced and as fair as possible. Now let’s have a look at how they address these matters and how they succeed (or don’t) in coming across as balanced, or at least as unbiased (if that is even possible).
A tactic that I have seen employed is to insert the sponsored product as a highly visible slot within the review itself. It’s normally a short insert, around 3-to-5-minutes in duration, and mostly unrelated to the review at hand. In so doing they ensure that viewers perceive the review as distinct from the sponsor while giving the sponsors the space they deserve and have paid for.
Another tactic employed and which I tend to like personally, is getting the same game reviewed by more than one reviewer. It helps if the chosen reviewers have distinct proclivities when it comes to selecting games they like, as this makes the overall judgement feel more balanced. To attain this a review channel needs to have several reviewers with different tastes and sensibilities. So, as you can imagine, not all game review channels can pull this one off.
Other tactics which appear to work to some degree or other, include making specific reviews for games that don’t make the cut or are considered inferior by the reviewer in question. Negative reviews if you will. Personally, I don’t think that this does much for the hobby. If a game is blatantly bad, a brief note or comment should more than suffice. I am a firm believer that there is no such thing as bad advertising so I would refrain from advertising something that is inherently inferior. On the other hand, you could see these negative reviews as a necessary counterpoise to the positive ones. Think of it as balancing your accounts to ensure that the debtor and creditor columns tally.
Another tactic that has become possible mainly because of the sheer volumes of games put on the market, is to review games either by publisher or by designer. This gives an extremely focused and in-depth investigation into the styles embraced by specific publishers or game mechanisms developed and refined by specific designers. This is also used as an opportunity for the reviewer to display his or her level of exposure and expertise. Personally, it is when you get to this level of gaming maturity that you can really start appraising games more closely aligned with your own personal tastes.
These are some of the strategies employed by the established reviewers to further consolidate their role as ambassadors of the hobby. They use them to ensure that they do not seem as biassed or as supporting one publisher to the detriment of others. Doing so would tarnish their reputation and credibility. Still, these are waters they must tread carefully because they are constantly being scrutinised by thousands of viewers.
As you can imagine, given that some of the more established reviewers have been on the review circuit for over 10 years or more, it has become increasingly difficult for new reviewers to succeed. I feel that a lot of the positioning and jostling for the attention of subscribers has already been done at this point and I cannot see how anyone can step in to grab a share of that viewership. It could happen, but it would be an uphill battle for the newcomer/s.
Just to paint a clearer picture, I did a quick survey of reviewers, and those who got the most mentions as preferred reviewers. Around thirty-six respondents provided data for this assessment. Having tallied scores, I identified five reviewers (English speaking) which were frequently cited by those interviewed. The list in order of popularity (highest to lowest) are as follows: -
Dice Tower
Shut Up and Sit Down
Radho
No Pun Included
John Gets games
Both Dice Tower and Shut Up and Sit Down did not come as a surprise to me since the quality of their reviews and spread of reviews are second to none. It was however interesting that in the case of Dice Tower, Zee Garcia stands out as the preferred reviewer over the plethora of excellent reviewers that make part of the outfit. From my own earlier memories of Dice Tower, Tom Vassel squarely handled the channel, then came Sam Healey and finally Zee Garcia. As I have noted in other blogs, Healey brought war-gaming and similar games to the fore since he was particularly fond of the genre. Zee on the other hand brought a more focused foray into gaming mechanisms that verge on the more cerebral and abstract. This standpoint however does not keep him away from exploring other games though his preferences will lead him to the formerly described types. As I have also said in other blogs Rodney Quinn (Shut up and Sit Down) is passionate about games and big box productions which never appear to unfaze him, unlike myself. Over the years he has also reviewed some games I have eventually bought and still love, including the abstract game Hive (which thankfully isn’t one of the larger games).
Radho’s channel is chock full of materials from short reviews to playthroughs and members only offerings. Many cited him as offering comprehensive and objective reviews. I will have to rest on their opinions, for now, as I have not viewed sufficient materials to be the judge of that. The last two on the list received a respectable number of mentions though nowhere near the top three mentioned above.
Before I conclude this part of the blog, I would like to mention Watch it Played. This channel, originally founded by Rodney Smith, focused on instructional videos which he still does impeccably. When I doubt how a game should be played, I check if he has done a video about it and watch that. His delivery is clear, concise and to the point, you could not ask for anything more. Many of those who submitted their preferences in fact mentioned Watch it Played as primarily an instructional videos channel rather than a review channel and I think they are right. This channel does stir away from scoring board games or offering pros and cons for any game they mention. However, due to their popularity I had to mention their work and the ever-growing compendium of game videos they have on their channel. In recent years, the channel brought more game reviewers on board (can’t think of another title for them), including Pair of Dice Paradise’s Chaz Marler, Paula Demming and Matthew Jude. In addition to offering the latest in gaming news about up-and-coming games and viewer preferences, the channel has now also included playthroughs as part of their offering, moving them away from being squarely about instructional videos.
Given the obvious popularity enjoyed by game reviewers, the importance or relevance of this source of gaming information can hardly be put into question. What is evident is that the industry as a whole and the reviewers which support it, have evolved over the years with some quality channels standing out as being both exceptional and reliable reviewers. Yet before I sign off, a word about gaming preferences.
When it comes to board games, no number of reviews can ever replace actual playtime. Not even the best filmed playthroughs can replace sitting down and going through the paces of playing a real, live game. There will always be elements of game upkeep between turns, procedurally executing the rules such that they make sense and ensuring that key steps are not glazed over inadvertently. As a quick example I would like to bring to your attention a game of “Castle Panic” I played with friends recently.
We played most of it correctly except the early instances where the first “invaders” made it to the castle walls. We were playing it such that when an invader in the Swordsman circle advances, he simply breaks the wall down (if it is still standing) and penetrates the castle defences immediately. While semantically this sounded right, we failed to read the details. The invader or aggressor does indeed break through that wall but when he does, on that turn, he loses one life point and stays in the Swordsman circle until the following turn. As you can imagine executing the action our way almost cost us the game.
What I want to get at is, that you cannot fully appreciate or learn a game from a video review. Board games are physical creations that ideally require a hands-on approach to be fully appreciated. The more you play a game, the more you start to appreciate what it is all about. This in a way can be taken as a call to play those games one might already own rather than resort to purchasing several titles that will never make it to the gaming table.
While watching or reading gaming reviews can be both entertaining as well as an informative exercise, we should never rely exclusively on these reviews for our gaming fix. At a certain point you need to commit to a title, crack open the actual box and go through the experience that drew you to this hobby in the first place.
Still, to conclude, board game web reviews have become an important tool in understanding what you might like and what you might not. The truth is that there are way too many board games published on a monthly basis so finding that one gem you will love for life can be a daunting task. My take from all this is to use game review as part of your selection process but keep your eyes open for unsung games that might just satisfy your gaming requirements. Keeping an open mind is indeed key.